Our Labels
Three labels, one shared vision.
So In Style Sydney is a Sydney-based women’s fashion wholesaler featuring three distinctive labels. We offer carefully selected collections for boutiques and retailers across Australia, with a focus on wearability, femininity and timeless boutique appeal.
Fria
Effortless femininity with a romantic soul. Fria is all about soft textures, delicate details and timeless pieces made to feel beautiful every day.
BEST FOR
- Romantic & feminine styles
- Soft fabrics & delicate details
- Everyday elegance
Silver Wishes
Modern, elevated and endlessly versatile. Silver Wishes brings contemporary staples to life with refined fabrics and a polished edge.
BEST FOR
- Elevated basics & essentials
- Natural tones & timeless pieces
- Easy to style, season after season
Surii
Youthful, trend-driven and effortlessly stylish. Surii brings modern silhouettes to life with statement prints and a fresh, fashion-forward edge.
BEST FOR
- Trend-led, contemporary looks
- Statement prints & elevated textures
- Going-out & off-duty dressing
Become a Stockist
Join our community of boutiques and discover the style, quality and service So In Style Sydney is known for.